When a 'Rollin' Stone' Call Gave Rock Its Greatest Outlaws

When a 'Rollin' Stone' Call Gave Rock Its Greatest Outlaws

A 19-year-old manager sculpted the Rolling Stones as the 'dirty, unpredictable, and animal' antithesis of The Beatles. The group outpolled the Fab Four in two UK band surveys within a single year.

Key points

  • Andrew Loog Oldham removed pianist Ian Stewart from the official lineup in May 1963 because six members were too many to remember and Stewart didn't fit the sullen, lean aesthetic.
  • The Rolling Stones' first gig took place at the Marquee Club on 12 July 1962, and the classic six-man lineup locked into place at the Ealing Jazz Club on 2 February 1963.
  • In October 2023, 'Hackney Diamonds' became the band's fourteenth UK number one album, 60 years after their debut EP achieved the same feat.

· · 5 min read

When a 'Rollin' Stone' Call Gave Rock Its Greatest Outlaws
Raph_PH, CC BY 2.0, via Wikimedia Commons

A 19-year-old manager deliberately sculpted a band to be the 'dirty, unpredictable, and animal' antithesis of The Beatles, and it worked so well that the group outpolled the Fab Four in two UK band surveys within a single year. The Rolling Stones didn't just ride the British Invasion; they weaponized a constructed image of menace that dovetailed perfectly with a deep, authentic obsession with American rhythm and blues. The roots of this polarity were sown long before the screaming crowds, in a childhood friendship between Mick Jagger and Keith Richards in Dartford, Kent, stretching back to 1950.

A railway platform and a shared obsession

That friendship lay dormant until a chance encounter on the Dartford railway station platform on 17 October 1961. Jagger was carrying a clutch of vinyl that instantly betrayed a shared obsession: records by Chuck Berry and Muddy Waters. Before that meeting, Jagger had already been channeling this energy with a garage group alongside friend Dick Taylor, tearing through material by Little Richard, Howlin' Wolf, and Bo Diddley. The reunion with Richards rapidly evolved, and by March 1962, their outfit, the Blues Boys, sent a demo tape to British blues pioneer Alexis Korner.

The response to that tape pulled them into the orbit of London's nascent blues scene. On 7 April 1962, Jagger and Richards visited the Ealing Jazz Club, a sweaty basement where they crossed paths with Brian Jones, Ian Stewart, and Charlie Watts. Jones, a driven multi-instrumentalist, was actively building a new band and had placed an ad in Jazz News in May 1962. The group's name was born from pure reflex: when the publication called for a moniker, Jones glanced at a Muddy Waters LP featuring the track 'Rollin' Stone' and said it.

The Marquee Club and a fluid lineup

The Rollin' Stones' first gig at the Marquee Club on 12 July 1962 established the template, but the lineup was fluid. Bassist Bill Wyman auditioned in a Chelsea pub on 7 December 1962, securing his spot because he owned his own amplifier. Charlie Watts, already a respected jazz drummer, agreed to play with them permanently, his first full show occurring on 12 January 1963 at the Ealing Jazz Club. The classic six-man lineup locked into place for a concert at that same venue on 2 February 1963, before an image overhaul would change everything.

Andrew Loog Oldham entered in May 1963, a 19-year-old with a ruthless vision for packaging rebellion. He looked at the sextet and made a brutal calculation: six members were too many for the public to remember, and pianist Ian Stewart didn't fit the sullen, lean aesthetic. Stewart was removed from the official lineup but remained a crucial road manager and session pianist. Oldham then brokered a contract with Decca Records that was unheard of for a new act, granting triple the standard royalty rate and, crucially, full creative control over their recordings.

From Regent Sound to Top of the Pops

Decca's deal gave them the keys to Regent Sound Studios, a cheap facility where they could marinate in tape loops and distortion for hours without financial panic. The first single, a cover of Chuck Berry's 'Come On', arrived on 7 June 1963 and climbed to 21st place. A Lennon-McCartney cast-off, 'I Wanna Be Your Man', pushed them higher to 12th place. By 1 January 1964, they were the first band ever to perform on the brand-new television show Top of the Pops, and their debut EP hit number one in the UK that same month.

Oldham recognized that true longevity required an income stream beyond performing covers. He locked Jagger and Richards in a room, famously telling them they wouldn't leave until they had written a song. The result was a gradual shift: their first LP, 'The Rolling Stones' (1964), contained only one original. Yet by 1965, '(I Can't Get No) Satisfaction' and 'Get Off of My Cloud' were international number ones. The transformation was complete with 'Aftermath' (1966), their first album consisting entirely of Jagger-Richards compositions.

The late 1960s saw a violent return to their roots with the primal riff of 'Jumpin' Jack Flash' (1968) and the swagger of 'Honky Tonk Women' (1969), a period shadowed by the departure and subsequent death of Brian Jones. Mick Taylor stepped in, and the 1970s inaugurated a new era of sovereignty with the founding of Rolling Stones Records and the iconic lips-and-tongue logo. 'Sticky Fingers' (1971) launched the label and triggered a staggering run of eight consecutive US number-one albums, a streak that continued through 'Exile on Main St.' (1972) and 'Goats Head Soup' (1973).

The machinery of the Stones never stopped mutating. Taylor left in 1974, replaced by Ronnie Wood, and the band surfed the disco wave with 'Miss You' on 1978's 'Some Girls'. The stadium-rock perfection of 'Start Me Up' from 'Tattoo You' (1981) proved their survival instincts, while 'Steel Wheels' (1989) was hailed as a renaissance. Even after the death of Charlie Watts in 2021, the engine kept running with Steve Jordan, and in October 2023, 'Hackney Diamonds' — their first album of new material in 18 years — became their fourteenth UK number one, 60 years after their debut EP achieved the same feat.

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