Peter Gabriel: Why Sledgehammer Swept the 1987 MTV Awards

Peter Gabriel: Why Sledgehammer Swept the 1987 MTV Awards

Peter Gabriel carried off nine MTV Video Music Awards in 1987 for 'Sledgehammer'. The clip's stop-motion spectacle set a new standard for music videos.

Key points

  • Peter Gabriel won nine MTV Video Music Awards in 1987 for 'Sledgehammer', a record for a single ceremony.
  • After leaving Genesis in 1975, Gabriel built a solo career with four self-titled albums and founded WOMAD, Witness, and The Elders.

· · 5 min read

Peter Gabriel: Why Sledgehammer Swept the 1987 MTV Awards
Skoll World Forum, CC BY 2.0, via Wikimedia Commons

Nine trophies in one night. On September 11, 1987, Peter Gabriel walked away from the MTV Video Music Awards with a stack of hardware for 'Sledgehammer' that no artist had ever accumulated in a single ceremony. The clip took Best Video, Best Male Video, Best Concept Video, and Best Special Effects. The stop-motion universe of dancing chickens, spinning heads, and Gabriel's face morphing through clay and fruit had turned a three-minute single into a cultural event. MTV played it relentlessly, and the industry rewarded that saturation with its highest honors.

Peter Gabriel was born on February 13, 1950 in Chobham, Surrey, England. By 1965, he and Tony Banks had formed Garden Wall, a school band that would mutate into something far stranger. Two years later, while attending Charterhouse school, Gabriel helped found Genesis. Jonathan King signed the group and gave them their name. Their first single, 'The Silent Sun', arrived in 1968 as a deliberate Bee Gees imitation, a bid for pop acceptance that didn't land. The debut album 'From Genesis to Revelation' failed commercially, leaving the band at a crossroads.

From school band to theatrical rock

The turning point came with 'Trespass' in 1970, where Gabriel played flute, accordion, tambourine, and bass drum. That same year he contributed flute to Cat Stevens' 'Mona Bone Jakon'. Genesis was drifting toward a theatrical progressive rock sound, and Gabriel's stage presence became its engine. In 1971, he broke his ankle jumping from the stage during 'The Knife'. The injury didn't slow the spectacle. On 'Nursery Cryme', 'The Musical Box' marked the first time Gabriel embedded a narrative with characters into his lyrics, a template he would refine for decades.

The fox costume changed everything. In September 1972, at a Dublin concert, Gabriel appeared wearing a fox head and his wife's dress. The image landed on the front page of Melody Maker and gave Genesis national attention in Britain. The theatrical instincts that once seemed like a gimmick now defined the band's identity. 'Selling England by the Pound' in 1973 yielded the hit 'I Know What I Like (In Your Wardrobe)', and Gabriel's storytelling grew more elaborate with each tour. By 1974, he wrote all the lyrics for 'The Lamb Lies Down on Broadway', a concept album about a Puerto Rican youth named Rael.

The fox costume and a national breakout

That album became his Genesis farewell. After the 1975 tour supporting 'The Lamb Lies Down on Broadway', Gabriel left the band. The split forced Genesis into an awkward search for a replacement vocalist. Four hundred candidates failed the audition before drummer Phil Collins stepped up to the microphone. Gabriel, meanwhile, began a solo career defined by stubborn artistic choices. His first four studio albums were all simply titled 'Peter Gabriel', a refusal of branding that confused record stores and delighted fans. The 1977 debut, recorded in Toronto with producer Bob Ezrin, reached number 7 in the UK and number 38 in the US.

That first solo record contained 'Solsbury Hill', an autobiographical account of a spiritual experience. By 1980, Gabriel was releasing 'Games Without Frontiers' from his third self-titled album, a song that smuggled political critique into pop radio. 'Biko' arrived the same year, a protest against apartheid in South Africa that became an anthem for the anti-apartheid movement. In 1982, 'Shock the Monkey' pushed his sonic palette further. That same year he co-founded WOMAD, the World of Music, Arts and Dance festival, formalizing his obsession with global sounds.

Solo years and global collaborations

The mid-1980s positioned Gabriel at the intersection of art and activism. In 1986, he joined the Amnesty International 'A Conspiracy of Hope' tour. Then came 'Sledgehammer' and the unforgettable video. The song earned three Grammy nominations: Best Male Rock Vocal Performance, Record of the Year, and Song of the Year. The clip's blend of claymation, pixilation, and performance set a new standard for what music videos could attempt. MTV kept it in heavy rotation, and the awards followed. The recognition wasn't just about spectacle; it confirmed Gabriel's instinct that visual storytelling could amplify a song's meaning.

The recognition wasn't just about spectacle; it confirmed Gabriel's instinct that visual storytelling could amplify a song's meaning.

Gabriel's reach extended far beyond music. In 1988, he produced the score for Martin Scorsese's 'The Last Temptation of Christ'. He built Real World Studios in Wiltshire and launched Real World Records, a label dedicated to musicians from around the globe. In 1992, he co-founded Witness, a human rights organization focused on video documentation. He developed the idea for The Elders with Nelson Mandela and Richard Branson in 2007. Earlier, he had co-founded OD2, one of the first online music distribution services. These ventures grew from the same impulse that drove his stage performances: communication as a tool for transformation.

Time magazine reported in 2011 that 'Sledgehammer' was the most-played music video in MTV history. The statistic still resonates in 2026, nearly four decades after the clip first aired. Gabriel released 'i/o' in 2023, his first album of new material in twenty-one years, following 2002's 'Up'. The gap between records never diminished his influence. Loudwire ranked him among the greatest progressive rock vocalists, and he entered the Rock and Roll Hall of Fame twice: with Genesis and as a solo artist. From a broken ankle in 1971 to nine MTV trophies in 1987, his career has been defined by risk that pays off slowly, then all at once.

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